Designer by trade. Systems thinker by necessity. Technology translator by practice.
It started in a bad economy: design school, class of 2009, then the Apple Store. Sales floor, to technician, to trainer. That last step set the pattern for everything since: learn the thing, systematize the thing, teach the thing. The training ran physical to digital, packaging and exhibition design at FIT, then an MFA in media design, consumer products, spaces, print, and eventually UX. At a Los Angeles creative agency, the pattern became a workflow the whole business adopted, one that people carried forward into practices of their own.
Capital One added the stack: email marketing, in-product ads, UX design in Figma. Mailchimp proved the model at scale, with a high-performing lifecycle team built around those ways of working, later led as the only team in the org operating solely in Figma. Intuit made it infrastructure. The same practices now run across Intuit, QuickBooks, and Mailchimp, held by a new design enablement foundation that sits between engineering, product, and marketing operations, translating complexity to creative teams and back again.
Underneath all of it: an interest in human behavior, and a belief in mindful, people-first design grounded in research, collaboration, and strategic storytelling.
"Sarai has a wonderful ability to look at a problem and provide unique solutions. Using both creative and business-based solutions, she provides well thought out and successful options to the team and our marketing partners."Project Manager, Capital One