Design enablement for creative teams navigating new technology. Fifteen years of building the systems, workflows, and shared language that let creative practices scale, from the Apple Store floor to Intuit's house of brands.
The flagship Consumer Bank acquisition campaign at Capital One produced roughly 76% of ~$2.4B in total gross deposits in 2020. Research-driven, consumer-first creative at national scale.
The workflows and SOPs were modeled as Mailchimp's lifecycle creative team grew more than sixfold. The operational foundation held at every size. That was the design problem.
Lifecycle strategy on QuickBooks Advanced upgrades exceeded a +40% target for the first time in the program's history. Volume and craft, moving together.
Introduced production workflows at the agency level that cut costs by roughly 15%. Designers trained on the process carried it into practices of their own.
+160% Instagram engagement in three months, +30% product sales in two, and 40% organic audience growth. Measurable results across social, content, and digital marketing.
Creative vision and concept design for a $1.2M consumer product contract, delivered on schedule.
Each of these is a story about infrastructure: the operational, cross-functional, and technical foundations that let creative teams do their best work at scale.
A 5-person design team becomes a 33-person practice powering $24M+ in incremental revenue.
A revenue-hindering documentation gap becomes a maintained cross-functional framework — led end to end.
Three brands, one scalable component library, and an AI-assisted production workflow. Launching September.
It started in a bad economy: design school, class of 2009, then the Apple Store. Sales floor, to technician, to trainer. That last step set the pattern for everything since: learn the thing, systematize the thing, teach the thing. At a Los Angeles creative agency, the pattern became a workflow the whole business adopted, one that people carried forward into practices of their own.
Capital One added the stack: email marketing, in-product ads, UX design in Figma. Mailchimp proved the model at scale, with a high-performing lifecycle team built around those ways of working, later led as the only team in the org operating solely in Figma. Intuit made it infrastructure. The same practices now run across Intuit, QuickBooks, and Mailchimp, held by a new design enablement foundation that sits between engineering, product, and marketing operations, translating complexity to creative teams and back again.
"Sarai has a wonderful ability to look at a problem and provide unique solutions. Using both creative and business-based solutions, she provides well thought out and successful options to the team and our marketing partners."Project Manager, Capital One